Airlines now days advertise low rates and keep adding extras. One US airline charges $50 for a CARRY ON bag. Yes, they are charging people to carry their own luggage. Easy Jet charges you to use your credit card although to get your ticket you need to pay by credit card.
My little marketing brain came up with an advert for an airline that is not playing those stupid games.
Clerk at airline counter and woman in black dress. "That will be $25 for wearing black."
Same clerk to man with book. "That will be $25 to carry the book on to the plane, $40 if you read it."
Same clerk to pregnant woman. "There's a $150 charge for each unborn child. You're not carrying twins are you?"
Stewardess serving a cup of tea to a customer: "That's $5 for the tea and an extra $2 for the cup."
Voice over: If you're tired of being nickled and dimed on YOUR flights, fly with us YXYX Airline. One price covers everything."
Cue music and plane disappearing into the clouds.
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