Prize of Good Advertising

The D-L prize for clever advertising. A grizzly old man stands behind his shop counter. Sausages hang behind it. Another old man comes in, ducks down then pops up and pretends to shoot the store keeper. They have a fake gun battle until the store keeper works his way to the end of the corner where the two men embrace. The product is an airline, the message, visit someone you love. As a writer I am told to show not tell. This is a best example. No words are necessary to know the story behind the story.