Moins 25%

Moins 25% the sign read. The same sign migrated from the English bookstore, then the jewellers, then the potters. They weren’t having a 20% off sale, but it was part of a neighbourhood joke started by the French couple Eric and Julie who put it on one display window. That vendor moved it to the next store who in turn moved it on.

Unlike shopping malls the village stores represent a community where people chat on the street when sales are slow, help each other when needed, care… Jokes cement the caring not reduce it by 25%