Rethinking Starbucks

I've never been a fan of Starbucks in Geneva. I prefer the local tea rooms not some corporate behemoth. Of course, I don't consider their espresso brownies, chat lattes and blueberry muffins in the off limits purchases, but I can't get those elsewhere.

However, I was impressed with the fact they are using fair trade coffee.

I was even more impressed with their CEO on Piers Morgan who is opening factories in the US instead of outside. He talked of moral capitalism and supporting the communities where they do business.