Man has always changing and improving how he communicates. Cuneiform tablets gave way to pencils and pens that were replaced by the printing press to telephone, radio, television. The ways of communication have exploded in the last decade.
One thing has stayed the same. Man has always had the need to be a story teller or to hear stories.
I grew up with story logs in our fireplace (On winter nights my grandmother read stories to us until the log burned down--sometimes she chose a small branch if she wanted us in bed or out of her hair). I now eat books. Stories, whether written by others or by myself, have been part of my life.
Rick and I went to an all-day Transmedia conference yesterday and were enthralled by the combinations of ways to get our stories across: video, CDs, games, web, old-fashioned print, mobile...
People are 22x more apt to remember a story about a fact than just the fact.
Much of what was presented was for commercial use but it is just as applicable to artistic use.
Wikipedia defines it as:
"Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. It is not to be confused with traditional cross-platform media franchises,[1] sequels or adaptations.
"From a production standpoint, it involves creating content[2] that engages an audience using various techniques to permeate their daily lives.[3] In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other."
And as in all story telling the content is a major component.
How lucky we were to run across this event, not just for our own journalistic needs, but to stretch our imaginations.
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