Tuesday, April 09, 2013

Transportation mini joys with screens

Because I haven't had a car since 1993 (happily although I do drive when there's no other alternative) I really enjoy public transportation. Things happen that would never happen when I am in a car that make up for the sometime inconvenience. I might meet someone interesting to chat to, see something I wouldn't ordinarily see . . . the possibilities are limitless. I call them mini joys.

The Geneva buses have a television screen for adverts. For months there has been one against family violence. It starts with a picture of a man, woman, child then says

  • "I was afraid of..." 
  • "My boy friend put me down..."
  • "Our son threatens us..."

Even "My girl friend..."

This is followed by "Then I dared to speak" and the hotline number is flashed.

Until yesterday I only saw victims of violence stories, but then there was a very good looking man with the caption "I could have killed my girl friend, then I dared to speak."

Well done campaign. I'd love to know the statistics of those that it has helped. Maybe mini joy isn't quite the right way to describe the adverts but it is a good feeling knowing that people can get help when they think they are in a situation for which there is no cure.

The second mini joy was certainly of a different caliber.

Coming back from Gland and a meeting with my business partner on the upcoming webinar I'm giving on Monday, I got to ride on one of the new trains. It's a split three-level. I loved their screen. It listed all the stops, the time of arrival, the current time and best of all at each station it gave the corresponding trains and the voie.

With the Swiss trains a 4 minute turn around is doable. In France, where schedules are suggestions, I wouldn't want anything less than a half hour or maybe more.


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