No logo

I only realised that my logo antipathy went back to my childhood when Rick and I were chatting last night about our childhoods.

I was eight. We lived on 14 acres of land which gave me plenty of space to pretend I was a cowgirl.

I loved cowboys on television. (We were among the first families in Reading to have one). Roy Rogers, Gene Autry, Sky King, The Lone Ranger and Hopalong Cassidy were my heroes. I even had a black Hopalong outfit.

I remember wishing his name wasn't on the vest but then I pretended he had a club and went along with it.

I was a third grader at the Lowell Street School which had four rooms for four grades.

It had no cafeteria, served disgusting warm milk delivered each day but great cookies at snack time.

My mother picked me up for lunch.

I wanted to stay and eat at the school. The idea of having PNB sandwiches and maybe an apple, eating with my friends then going out to play seemed wonderful.

After begging and begging she agreed and bought me a Hopalong Cassidy lunch box. I had wanted, a plain one. I know she thought that I would love it, so I never told her. However, I never used it either, forgoing the chance to eat at school rather than carry a lunch box with a name on it and rather than hurt my mother's feelings.

From Wikipedia...
Hopalong Cassidy or Hop-along Cassidy is a fictional cowboy hero created in 1904 by the author Clarence E. Mulford, who wrote a series of popular short stories and many novels based on the character.
In his early writings, Mulford portrayed the character as rude, dangerous, and rough-talking. From 1935, the character—as played by movie actor William Boyd in films adapted from Mulford's books—was transformed into a clean-cut hero. Sixty-six popular films appeared, only a few of which relied on Mulford's stories. Mulford later revised and republished his works to be more consistent with the character's screen persona.

As portrayed on the screen, white-haired Bill "Hopalong" Cassidy was usually clad strikingly in black (including his hat, an exception to the western film stereotype that only villains wore black hats). He was reserved and well spoken, with a sense of fair play. He was often called upon to intercede when dishonest characters took advantage of honest citizens. "Hoppy" and his white horse, Topper, usually traveled through the west with two companions—one young and trouble-prone with a weakness for damsels in distress, the other older, comically awkward and outspoken.