Why orange

My friend Karrie has started a daily color photographie thing on FB. Yesterday's was orange.

I wasn't sure I'd find much orange so I did a household orange search and found a carrot, a skin cream and a German verb book. Then we went around Geneva on an Orange Safari and found tons and tons of orange umbrellas, clothing, awnings, equipment. There was even a beautiful car at the airport.

But we also noticed was that so many Swiss companies use Orange as their logo color including

• Hornbacher
• Le Matin
• Coop
• Migros
• TPG
• Fust

And although Easyjet isn't a Swiss company it's colors fill the Swiss skies several times a day.

I looked up the psychology of orange and found www.empower-yourself-with-color-psychology.com/color-orange.html A summary: The color orange radiates 

• warmth
• happiness
• emotional strength
• optimism
• rejuvenation
• spontaneity
• positive outlook
• social communication
• appetite stimulation
• assimilation of new ideas

Despite all those wonderful attributes the orange on the verb book cover hasn't increased my German verb ability. Perhaps if I opened it from time to time...